Categories

Best B2B Campaign

Sponsored by epresspack

B2B PR poses some unique challenges, with its often technical subject matter. This category celebrates B2B-focused campaigns or communications programmes that cut through and deliver against an organisation's business objectives.

Best Consumer Campaign

Sponsored by epresspack

It takes a lot to get noticed by consumers in a fiercely competitive commercial environment. Our Best Consumer Campaign category recognises successful campaigns to promote a product or service to consumers.

Best Crisis Comms Campaign

The best crisis comms campaigns can transform threats into opportunities. This category celebrates those campaigns that have delivered in the face of a crisis.

Best Low Budget Campaign

Sponsored by 72 Point

Cash isn't always king, and so this category recognises campaigns with a budget of less than £15,000 including agency fees, staff time and external costs.

Best Digital Campaign

Sponsored by Press Loft

Digital PR is very much on the radar right now with the rise of generative AI. This award celebrates digital-first campaigns, whether geared towards SEO or GEO objectives.

Best Not for Profit Campaign

Sponsored by University of Birmingham Business School

PR campaigns aren't always commercially driven, of course, which is why this award celebrates successful campaigns for not-for-profit organisations, either from an in-house team or agency.

Best Media Relations Campaign

Sponsored by 72 Point

Media relations cuts to heart of what PR is all about, so this category celebrates campaigns that have delivered strong results through strategy, storytelling, and meaningful coverage.

Best Social Media Campaign

Sponsored by Next Level

Getting social right demands a special set of skills. This category celebrates the Midlands' best social-first campaigns.

Best Internal Comms Campaign

Sponsored by UVB

This category recognises the work being delivered by internal communications and employee relations teams, showcasing how they have played an integral role within a transformational, culture change and/or organisational development programme.

Best Integrated Campaign

Sponsored by Next Level

Integrated campaigns demand especially rigorous strategic thinking, which is why this category celebrates campaigns creatively delivered through a range of channels and tactics across paid, earned, shared and owned media to achieve an organisation's objectives.

Best Public Sector Campaign

Sponsored by UVB

Whether we're talking about public health, education, the environment or tax, public sector campaigns deliver socially valuable messages. This category celebrates the best public sector campaigns the Midlands has to offer.

Best Public Affairs Campaign

Sponsored by UVB

Public affairs can, quite literally, change the world! That's why this category recognises campaigns that include lobbying activity, which has driven meaningful change at a government level.

Best International Campaign

Sponsored by epresspack

Crafting campaigns that reach audiences across national borders is no easy feat! This category celebrates the campaigns that gain traction in more than one country.

Best Student/Apprentice

Sponsored by University of Birmingham Business School

Without new talent coming through, our industry will fade. That's why we're celebrating students or apprentices who are already making an impact. Entrants must be in full-time, further or higher education or registered on a formal apprenticeship scheme.

Rising Star Award

Sponsored by Next Level

This award recognises an individual who has embarked on a full-time career in PR in the last two years. They will be making valuable contributions to their organisation and the industry.

Independent Practitioner of the Year

Sponsored by Press Loft

Some of our industry's top talent resides outside of in-house teams or agencies. This award celebrates the contribution of any Midlands-based practitioners who are not on a payroll (unless it's their own) and do not have any other PR practitioners on their payroll either.

In-House Team of the Year

Sponsored by epresspack

In-house teams are often the unsung heroes of PR, and this category is open to any Midlands-based in-house communications team. The award will recognise excellence in how the team operates within the wider organisation.

Small Agency of the Year

Sponsored by 72 Point

This category is open to any Midlands-based consultancy with a PR fee income of up to £1million.

Medium Agency of the Year

Sponsored by Next Level

This category is open to any Midlands-based consultancy with a PR fee income of between £1million to £2.5million.

Large Agency of the Year

Sponsored by 72 Point

This category is open to any Midlands-based consuitancy with a PR fee income over £2.5million.

Best Use of Video/Podcast

Sponsored by Press Loft

More of us than ever are putting podcast and video content at the heart of our campaigns. This award celebrates the very best examples of podcast and video content that engage audiences effectively.

Best Publication

Few assets can beat a knock-out publication to anchor a PR campaign! This categoty celebrates the most impactful publications created as part of PR campaigns or wider PR programmes.

Best Event/Launch/Activation

Sponsored by UVB

There aren't many PR tactics that have as much impact as events, launches and activations. This category celebrates those that have delivered significant outcomes.

Best Use of AI

Sponsored by Press Loft

AI is a tool that cannot be ignored, which is why this brand-new category seeks to recognise the best application of AI technologies within a PR campaign.